Hooked On Driving - HOD Leadership Team

David Ray – Hooked On Driving Founder, President – Hooked On Driving, LLC

A transplanted Midwesterner 1981, Ray started his first business at the age of 26.  Nineteen years later he and his partner sold their Bay Area Regional staffing company, Advantage Personnel, leaving him with a transition at an early age.

In 1986, he got hooked on Club Racing with the Sports Car Club of America.  In 1988, he became Chair of the New Track Committee that supported Tom McCarthy’s vision of building a race track for amateur SCCA racers, and Thunderhill Raceway was built in 1993.  Ray served on the Board of Directors for over 10 years as this track succeeded and achieved McCarthy’s vision.  Since then, he has consulted on the start up of Ridge Motorsports Park in Shelton, WA, and the National Corvette Museum’s Motorsports Park in Bowling Green, KY.

Involved as a volunteer in Thunderhill’s “Street School,” David saw an opportunity to fine tune the operation of a high-performance driving program (HDPE), as well as a need for a program that was NOT competitive, or aimed at recruiting racers.  Thus, in 2004, he began Hooked On Driving.  Three years later he franchised the first Regional operation in the Northeastern U.S., and the rest as they say, is history.

Ray has two amazing adult children, and five grandchildren, and was recently married to Brynne DesMarteau-Ray, who he luckily met along the HOD path. 

As a driver, Ray has been a successful amateur racer, but is the first to tell you he’s never been paid to drive a race car.  He has 3 SCCA SF Regional Championships, driving a 240Z and 350Z. He’s had two top five finishes in the NASA 25 Hour Enduro, two class wins in the SCCA Illgen 4 Hour Enduro, and his most proud moment was in 2014, winning the SCCA Western Conference Championship with his Mustang in T2, and later in that season, finishing in the top 10 in the SCCA National Championships.

Paul Richardson - HOD Pacific Northwest Regional Owner

As early as records are saved, I have always loved cars.

Over the course of 50 or so years I got increasingly distracted by earning a living and pursuing a career in technology. I remained an automotive enthusiast but I really returned home to the car world when I bought an Audi in 2008 and was strongly encouraged to bring it out to the track with Audi Club Northwest. And then I suffered that cliché story we all know, I started spending more and more time at the track. I soon became a stunned instructor and my work with the club has grown more and more over time. I was eventually lucky enough to be tasked to be part of the organization that executes track day operations administering fun and have spent much of the past four or so years in an attempt to evolve and perfect the experience for participants. 

While becoming a Hooked On Driving franchise owner seems to be the synthesis of all my experience to date, it is all so simultaneously exciting and scary. I'm looking forward to some really fun and inventive things and a new level of outreach here in the Pacific Northwest. 

 Mike amd Mona Arrigo - HOD Northeast Regional Partners

Mike Arrigo is a long-time motorsports enthusiast and driver with extensive experience in HPDE coaching and event management, as well as in wheel-to-wheel racing. Working in the past with Monticello Motor Club, Ferrari Club of America, the Audi Club of North America, and others, he brings a clear vision of implementing the HOD approach in the Northeast U.S. Mona has been in a support role as she has raised two talented twin girls, but is now helping Mike grow the Region behind the scenes between events, and helping the events run flawlessly. Mike and Mona have built a strong team to assure that HOD concept and culture is well-represented in this key region.

Adam Ricardel - HOD Southeast Regional General Manager

Adam Ricardel, General Manager of the Southeast Region of HOD, has had a passion for motorsports since an early age that has never diminished. Ricardel brings over five decades of experience behind the wheel, driving his first go-kart at seven years old. He has a SCCA competition license and has been a professional performance driving coach for over a decade, ironically getting his start as a Hooked On Driving Coach. He loves passing on his years of experience and knowledge to new students. Now as the General Manager for HOD’s Southeast Region, he plans on continuing to deliver high quality performance driving events, while building on the successful program that Hooked On Driving has become known for nationwide. As the road course operations manager for Palm Beach International Raceway (PBIR), Ricardel serves in a variety of roles at the facility. He’s the head driving instructor for BMW Track Day Experience and the head instructor for the SCCA Track Night in America Novice program. 
“It’s the gratification of seeing people learn, excel and get faster,” Ricardel said. “Speed doesn’t impress me that much at first. It’s being smooth, hitting your marks and getting your lines down. You’re progressing someone slowly through it. You must be smooth and I try to ingrain that into the heads of my students. The speed will come naturally.” 

He adds that his own education continues at PBIR, where he’s surrounded by others who share that same passion for high-performance driving. “I’m lucky to be surrounded with great drivers and we share information,” he said. “We’re always learning from one another.”

Daryl “DW” Witbeck* – Group Leader

If you need a building built, Daryl's the guy to talk to. His "real job" currently involves building libraries, schools, and major commercial projects. We think that the skills Daryl uses daily in communicating complicated information to a varied audience translates well to his work with Hooked On Driving. DW has been an SCCA competitor for 8 years, initially in a Spec Racer Ford and now dukes it out in the very competitive Spec Miata class. DW also combines his engineering background with his passion for the logistics and physical challenges as a regular driver in endurance road races.
In addition, he has been an instructor at Thunderhill for six years, and has received rave reviews from his students. Primarily serving as our beginner, Group A instructor, Daryl uses a no-nonsense way of explaining the key elements of performance driving. DW was a strong influence on our coaching curriculum to assure that everyone, no matter their background, understands the fundamental terminology and concepts that we use in HOD programs. This ensures that all drivers, beginner and advanced, are “speaking the same language” as the coaching staff.

Terry Geiser* - Lead Track/Safety Steward and Driver Observer

These key roles have been developed for HOD by Terry. He honed his communication skills as a White House staffer – so you know he can explain things! As a multiple marque aficionado, Terry has logged many days and hours as a student and now instructor for the Audi Club and HOD. He is the Chief Instructor for the Audi Club Golden Gate chapter, and was a founder of the Bay Area Cobra Club, – talk about automotive diversity!! Whether in role as a Coach, Group Leader, Track Steward, or Driver Observer you can count on Terry bringing his enthusiasm and positive spirit to the track. His priorities at the track have always been on the balance of safety, fun, and learning. Terry is at his best with studded tires, in “Quattro”, on frozen lakes, 100 miles north of the arctic circle in Finland where a turn in is called the "flick."